Schema Generator — Free Online Tool
Generate JSON-LD structured data markup for richer search results.
About Schema Generator
The Schema Generator creates valid JSON-LD structured data for the most common schema.org types: Article, Organization, Website, and LocalBusiness. Select a type, fill in the relevant fields, and copy ready-to-use markup that helps search engines understand your content.
Structured data can unlock rich results that boost visibility and click-through rates. The markup is built entirely in your browser, so you get instant, private output you can paste directly into your page.
How to Use Schema Generator
- Choose the schema type that matches your content.
- Fill in the available fields such as name, URL, or author.
- Watch the JSON-LD output update automatically.
- Click 'Copy' and paste the script block into your page, then validate it.
Key Features
Supports Article, Organization, Website, and LocalBusiness types
Dynamic fields tailored to each schema type
Outputs clean, indented JSON-LD inside a script tag
Live preview that updates as you type
One-click copy to clipboard
Runs fully in your browser with no signup
Frequently Asked Questions
What is structured data?
Structured data is a standardized format, usually JSON-LD, that describes your page's content to search engines. It helps Google understand entities like articles, businesses, and websites.
What are rich results?
Rich results are enhanced search listings that can show stars, images, prices, or other details. Adding valid schema markup makes your pages eligible for these richer presentations.
Which schema types does this tool support?
It generates JSON-LD for Article, Organization, Website, and LocalBusiness, covering the most common needs for blogs, brands, and local businesses.
Where do I place the generated markup?
Paste the JSON-LD script block into the <head> or anywhere in the <body> of the page it describes, then validate it with Google's Rich Results Test.